New look, same joy. We are proud to roll out a refreshed logo last weekend in conjunction with our summer kick off party at @pullproshop that reflects the evolution and unique identity of our community in the greater Atlanta area!
The infinity line connects to the water we ride in and all the types of waves we chase. The colors — greens for our lush tree canopy, blues for the oceans, lakes, rivers and pools, and peach for, well, you know, you’re in Georgia.
We are grateful to @austinklubenspies (www.arkdesign.io) for his creativity, design, and dedication in creating the look and to @samuelslarsen for shepherding it forward! Also, shout out to @erniethreads for the hats and the sick video of the creation!
We’ll be setting up a shop so be on the lookout for more merch in the coming weeks!
Don’t worry, we’ll still rock the previous logo. It’s where we started together!